About
Environmental verification infrastructure, built in Cardiff
JoinEcoGrow is the trading name of Originative Pool Limited. We help UK councils, parks teams, and land managers create auditable records for trees and managed green assets.
Company
Originative Pool Limited
UK-registered company. Company Number 16945804. JoinEcoGrow is its trading name and product brand.
Location
Cardiff, Wales, United Kingdom
Operating from Cardiff with an initial focus on UK council and public-sector use cases.
Founder
Olakunle Bewaji
JoinEcoGrow was founded by Olakunle Bewaji to address the gap between environmental ambition and practical, auditable record-keeping at site level.
What we build
JoinEcoGrow is a verification platform for trees and managed green assets. The product supports field capture, location-linked records, structured verification workflows, and reviewer-friendly outputs for environmental and compliance reporting.
Our work is shaped by the needs of councils, parks and estates teams, university and campus operations, and sustainability and compliance functions that need traceable evidence rather than fragmented spreadsheets.
Cardiff focus
Cardiff is our initial council focus. The Cardiff use case reflects the practical need for site-level tools that can support local environmental management without requiring heavy procurement or new bespoke systems.