About
Provenance-backed MRV, built in Cardiff
JoinEcoGrow is the trading name of Originative Pool Limited. We provide provenance-backed MRV for biodiversity credits and TNFD reporting.
Company
Originative Pool Limited
UK-registered company. Company Number 16945804. JoinEcoGrow is its trading name and product brand.
Location
Cardiff, Wales, United Kingdom
Operating from Cardiff. The MRV infrastructure is built and live.
Founder
Olakunle Bewaji
JoinEcoGrow was founded by Olakunle Bewaji to address the gap between environmental ambition and practical, auditable record-keeping at site level.
What we build
JoinEcoGrow is provenance-backed MRV infrastructure for biodiversity credits and TNFD-aligned nature reporting. The product supports field capture, SHA-256 content hashing, two-person review with no self-approval, locked records, and Darwin Core Archive export.
Our work is shaped by the needs of biodiversity credit developers, corporate ESG and sustainability teams, ecology consultancies, and land managers who need an auditable evidence trail rather than fragmented spreadsheets.
Cardiff focus
Cardiff is where the company is based. The product is built and live from here, with the approach shaped by feedback from ecology and local-authority contacts.